In 2022, there will be a global shipment of 500 million TWS pairs, followed by a decrease to 380 million TWS pairs in 2023. Even more impressively, the BoAt family managed to ship 18 million pairs of TWS headphones in the Indian market, further dominating over white label and miscellaneous brand TWS manufacturers. This achievement is also the primary reason for BoAt’s inclusion in the “Top 10 global TWS headset brands shipped in 2023”, securing the second position after Apple in terms of shipments.
Ranking |
Brand |
Quantity of shipment |
1 |
Apple |
70.00KK |
2 |
BoAt |
18.00KK |
3 |
Xiaomi |
17.00KK |
4 |
OPPO |
14.00KK |
5 |
Samsung |
12.00KK |
6 |
JBL |
10.00KK |
7 |
Huawei |
9.80KK |
8 |
Jabra |
6.30KK |
9 |
Boult Audio |
5.80KK |
10 |
EDIFIER |
5.50KK |
In 2024, global shipments of TWS headphones are projected to grow by less than 5%, or fewer than 400 million pairs.
So, what does the future hold for the TWS industry in 2024? Will there be new opportunities and potential growth areas within the industry?
The answer lies in two specific areas: hearing aids and AI intelligent translation.
Firstly, the aging population trend in China, Japan, Europe, and the United States is evident. As a result, there will be a continued demand for earphones. Additionally, the gross profit margin of hearing aid products is significantly higher than that of standard TWS earphones.
Secondly, Chinese enterprises are rapidly expanding internationally. Consequently, there will be an increasing demand for AI intelligent translation headphones.
